The term need set is used to reflect the fact that most products satisfy only one need.
Correct Answer:
Verified
Q32: An internal search occurs when consumers look
Q33: The third step in the buyer process
Q34: The target market is the smallest, least
Q35: An external search occurs when a consumer
Q36: External searches require activity such as reading
Q38: Which of the following is an example
Q39: A banner ad that pops up on
Q40: The second step in the consumer buying
Q41: Cognitive dissonance is the psychological conflict from
Q42: Explain the difference among search, experience and
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