An internal search occurs when consumers look at ads, read articles, go on the internet, or ask what others what they think about a product.
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Q27: An ongoing search is conducted to acquire
Q28: The consumer cost is also called the
Q29: Consumer behavior refers to the buying behavior
Q30: Distribution is any activity that is performed
Q31: Product characteristics include cost, availability, features, style,
Q33: The third step in the buyer process
Q34: The target market is the smallest, least
Q35: An external search occurs when a consumer
Q36: External searches require activity such as reading
Q37: The term need set is used to
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