The third step in the buyer process is alternative evaluation.
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Q28: The consumer cost is also called the
Q29: Consumer behavior refers to the buying behavior
Q30: Distribution is any activity that is performed
Q31: Product characteristics include cost, availability, features, style,
Q32: An internal search occurs when consumers look
Q34: The target market is the smallest, least
Q35: An external search occurs when a consumer
Q36: External searches require activity such as reading
Q37: The term need set is used to
Q38: Which of the following is an example
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