Product characteristics include cost, availability, features, style, and perceived risk.
Correct Answer:
Verified
Q26: Convenience plays a large part in consumer
Q27: An ongoing search is conducted to acquire
Q28: The consumer cost is also called the
Q29: Consumer behavior refers to the buying behavior
Q30: Distribution is any activity that is performed
Q32: An internal search occurs when consumers look
Q33: The third step in the buyer process
Q34: The target market is the smallest, least
Q35: An external search occurs when a consumer
Q36: External searches require activity such as reading
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