Consumer behavior refers to the buying behavior of consumers- the individuals, families, and households who buy goods and services for personal consumption.

Question

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Consumer behavior indeed refers to the actions and decision processes of individuals, families, or households who purchase goods and services for personal use, encompassing a wide range of activities from need recognition, information search, evaluation, purchase, to post-purchase evaluation.

Consumer Behavior Refers to the Buying Behavior of Consumers- the Individuals