is a comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion. The data obtained is ordinal in nature.
A) Rank order
B) Paired comparison
C) Q- sort
D) Constant sum

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Paired comparison is a comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion. The data obtained is ordinal in nature.

Is a Comparative Scaling Technique in Which a Respondent Is