Table 6.3 in the text provides a comparative evaluation of survey methods. Which two methods are shown as low on the quantity of data criteria?
A) traditional telephone interviews; computer assisted telephone interviews (CATI)
B) Internet; mall intercept interviews
C) computer assisted telephone interviews (CATI); mall intercept interviews
D) in- home interviews; mall intercept interviews

Question

Quizplus · Accepted Answer

The Answer of Table 6.3 in the text provides a comparative evaluation of survey methods. Which two methods are shown as low on the quantity of data criteria?
A) traditional telephone interviews; computer assisted telephone interviews (CATI)
B) Internet; mall intercept interviews
C) computer assisted telephone interviews (CATI); mall intercept interviews
D) in- home interviews; mall intercept interviews

Table 63 in the Text Provides a Comparative Evaluation of Survey