The different types of scanner data are useful for a variety of purposes. Which of the following purposes applies to scanner data?
A) making advertising decisions, including budget, copy and media, pricing
B) data used for establishing consumer attitudes
C) data used for consumer beliefs
D) data used to determine customer motives

Question

Quizplus · Accepted Answer

Scanner data is primarily used for making advertising decisions, including budget, copy and media, and pricing, as it provides detailed information on sales and consumer purchasing behavior.

The Different Types of Scanner Data Are Useful for a Variety