Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as .
A) scanner panels with cable TV
B) scanner panels
C) volume tracking data
D) none of the above

Question

Quizplus · Accepted Answer

Scanner panels refer to data collected from panel members who are identified by an ID card, allowing their individual purchases to be tracked and stored.

Scanner Data Where Panel Members Are Identified by an ID