Which of the following is a disadvantage of surveys (Table 4.4 in the text)?
A) Coverage may be incomplete; matching of data on the competitive activity may be difficult.
B) Data is lacking in terms of content, quantity, and quality.
C) Data may not be representative; quality of data is limited.
D) interviewer errors; respondent errors

Question

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The Answer of Which of the following is a disadvantage of surveys (Table 4.4 in the text)?
A) Coverage may be incomplete; matching of data on the competitive activity may be difficult.
B) Data is lacking in terms of content, quantity, and quality.
C) Data may not be representative; quality of data is limited.
D) interviewer errors; respondent errors

Which of the Following Is a Disadvantage of Surveys (Table