Based on the criteria for evaluating secondary data shown in Table 4.2 in the text, the data collected by Nielsen Media Research may be suspect because of all of the following criteria except .
A) error/accuracy
B) objective
C) dependability
D) specification/methodology

Question

Quizplus · Accepted Answer

Nielsen Media Research is generally considered objective in its data collection, as it aims to provide unbiased information about media consumption.

Based on the Criteria for Evaluating Secondary Data Shown in Table