Which of the following is a characteristic of purchase panels (Table 4.4 in the text) ?
A) households provide specific information regularly over an extended period of time; respondents asked to record specific behaviors as they occur
B) verification of product movement by examining physical records or performing inventory analysis
C) data banks on industrial establishment created through direct inquiries of companies, clipping services, and corporate reports
D) household purchases recorded through electronic scanners in supermarkets
Correct Answer:
Verified
Q27: The different types of scanner data are
Q28: Scanner data where panel members are identified
Q30: As compared to primary data, secondary data
Q31: The uses of retail and wholesale audit
Q33: Which of the following is a disadvantage
Q34: Which of the following is not a
Q35: When evaluating secondary data, the criteria asks
Q36: Based on the criteria for evaluating secondary
Q37: If the key variables have not been
Q43: An overall indication of the dependability of
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