The definition of a(n) is similar to that of marketing research, except that a(n) provides information continuously rather than on the basis of ad hoc research studies.
A) decision support system (DSS); DSS
B) marketing information system (MIS); MIS
C) management information system (MIS); MIS
D) none of the above

Question

Quizplus · Accepted Answer

A marketing information system (MIS) is designed to provide continuous information to support marketing decisions, unlike ad hoc research studies which are conducted as needed.

The Definition of A(n) Is Similar to That of Marketing