In order to determine customer needs and to implement marketing strategies and programs aimed at satisfying those needs, marketing managers need information about .
A) competitors
B) customers
C) other forces in the marketplace
D) all of the above

Question

Quizplus · Accepted Answer

Marketing managers need comprehensive information about competitors, customers, and other forces in the marketplace to effectively determine customer needs and implement successful marketing strategies.

In Order to Determine Customer Needs and to Implement Marketing