Each phase of the marketing research process is important.If in the first phase of the process the problem is identified,what is done after that but before data is collected?
A) Determine what information is needed,identify relevant information sources,and evaluate data collection methods
B) Determine what information is needed,evaluate data collection methods,and analyze the data
C) Determine the solution to the problem,identify relevant information sources and evaluate data collection methods
D) Determine the solution to the problem,determine what information is needed,and identify relevant information sources.

Question

Quizplus · Accepted Answer

After identifying the problem in marketing research, the next step is to determine what information is needed, identify relevant information sources, and evaluate data collection methods. This helps to ensure that the data collected is relevant and valid for the research problem. Only option A includes these steps in the correct order. Option B includes analyzing the data before it is even collected, and options C and D jump ahead to determining solutions before completing the necessary data collection and analysis steps.

Each Phase of the Marketing Research Process Is Important