The procedures followed at each stage of marketing research are methodologically sound,well documented,and,as much as possible,planned in advance.The previous statement defines the ________ aspect of the definition of marketing research.
A) identification of information
B) collection of information
C) accuracy
D) systematic

Question

Quizplus · Accepted Answer

The statement given describes the systematic aspect of the definition of marketing research, which refers to the structured and methodological approach taken throughout the research process, including planning, data collection, analysis, and reporting. The other options (identification of information, collection of information, accuracy) are important components of marketing research, but are not specifically addressed in the given statement.

The Procedures Followed at Each Stage of Marketing Research Are