More information can be obtained from MIS than from ad hoc marketing research projects, but MIS is limited in the amount and nature of information it provides and the way this information can be used by the decision maker.

Question

Quizplus · Accepted Answer

MIS (Management Information System) is a continuous and structured system that gathers and analyzes information from various sources within an organization. It provides a comprehensive view of the organization's performance and is capable of providing valuable insights into the company's operations, marketing activities, customer behavior, and other critical aspects of the business. However, MIS has its limitations. It cannot provide qualitative information and is somewhat rigid in nature. Additionally, MIS is only as good as the data it collects, and if the data is incomplete or inaccurate, the information provided will be of little value.

More Information Can Be Obtained from MIS Than from Ad