Question 1

DSS differs from MIS in that the DSS is more rigidly structured than the MIS.

Accepted Answer

DSS (Decision Support System) is more flexible and adaptable to user needs and decision-making processes compared to MIS (Management Information System). DSS allows for decision modeling, what-if analysis, and goal-seeking analysis, while MIS is focused on providing standardized reports and data to support operational decision-making.

Question 2

________ is undertaken to help identify problems that are perhaps not apparent on the surface and yet exist or are likely to arise in the future.

Accepted Answer

Problem identification research is specifically designed to uncover hidden issues that may not be evident on the surface. This research helps to identify problems that exist or are likely to arise in the future. Segmentation research is focused on dividing a market into smaller groups with similar needs and characteristics. Problem solving research aims to find solutions to existing problems. Marketing information systems involve the collection and analysis of data to help with decision making.

Question 3

When conducting international research, the environment prevailing in the countries, cultural units, or international markets that are being researched, influences the way the six steps of the marketing research process should be performed.

Accepted Answer

This statement is true. The cultural and environmental differences in different countries or markets can impact the way the marketing research process is conducted, including aspects such as data collection methods, sample selection, and interpretation of results. It's important to consider these factors to ensure that the research is valid and reliable in each context.

Question 4

International marketing research is much simpler to conduct than domestic research.

Accepted Answer

International marketing research involves dealing with different cultures, languages, laws, and business practices, which makes it more complex and difficult to conduct compared to domestic research. Additionally, there may be difficulties in obtaining reliable data and interpreting results accurately.

Question 5

Operational supervisor, project manager, research director, analyst, and statistician/data processing specialist are all positions in the marketing research field.

Accepted Answer

These are all common positions within the marketing research field.

Question 6

Each phase of the marketing research process is important. If in the first phase of the process the problem is identified, what is done after that but before data is collected?

Accepted Answer

After identifying the problem, the next step is to determine what information is needed to solve it. Then, relevant information sources are identified, and various data collection methods are evaluated to determine the most effective one. Only after completing these steps can data collection begin. Therefore, the best choice is B.

Question 7

Companies that base their business on the Web do not have international marketing problems.

Accepted Answer

Companies that base their business on the Web can still have international marketing problems, such as language barriers, cultural differences, and varying market demands. They may also face competition from local businesses and struggle with logistics and shipping across borders.

Question 8

Analytical services include designing and pretesting questionnaires, determining the best means of collecting data, designing sampling plans, and conducting statistical analysis of quantitative data.

Accepted Answer

The answer of Analytical services include designing and pretesting questionnaires,...

Question 9

More information can be obtained from MIS than from ad hoc marketing research projects, but MIS is limited in the amount and nature of information it provides and the way this information can be used by the decision maker.

Accepted Answer

MIS (Management Information System) is a continuous and structured system that gathers and analyzes information from various sources within an organization. It provides a comprehensive view of the organization's performance and is capable of providing valuable insights into the company's operations, marketing activities, customer behavior, and other critical aspects of the business. However, MIS has its limitations. It cannot provide qualitative information and is somewhat rigid in nature. Additionally, MIS is only as good as the data it collects, and if the data is incomplete or inaccurate, the information provided will be of little value.

Question 10

Most marketing research is conducted for clients representing commercial firms.

Accepted Answer

Commercial firms are the largest group of clients for marketing research, but research can also be conducted for non-profit organizations, government agencies, and academic institutions.

Question 11

International marketing research is expected to grow at a faster rate than domestic research.

Accepted Answer

With the increasing globalization of markets, companies are expanding their operations beyond their domestic borders, which leads to a growing demand for international market research. Thus, it is expected that international marketing research will grow at a faster rate than domestic research.

Question 12

Branded marketing research products and services are specialized problem identification, data collection and analysis procedures developed to address specific types of marketing research problems. These procedures are patented, given brand names, and marketed like any other branded products.

Accepted Answer

The answer of Branded marketing research products and services are...

Question 13

Marketing research has often been described as having three stakeholders.

Accepted Answer

Marketing research typically involves multiple stakeholders, including the organization conducting the research, the research participants (or consumers), and the end users of the research findings, which can extend beyond three distinct groups.

Question 14

Ethical issues arise when the interests of the stakeholders are in conflict and when one or more of the stakeholders are lacking in their responsibilities.

Accepted Answer

Ethical issues often arise when there is a conflict of interests among stakeholders, and when one or more of the stakeholders are not fulfilling their responsibilities. This can create tension and disagreements over what is morally right or wrong in a particular situation. Resolving these ethical dilemmas requires careful consideration of the values, principles, and priorities of all the stakeholders involved.

Question 15

The procedures followed at each stage of marketing research are methodologically sound, well documented, and, as much as possible, planned in advance. The previous statement defines the ________ aspect of the definition of marketing research.

Accepted Answer

The statement is referring to the systematic aspect of marketing research, indicating that the procedures are well-planned and methodologically sound at each stage. Accuracy is not explicitly mentioned, and while identification and collection of information are important parts of marketing research, they are not the focus of the statement.

Question 16

Which of the issues listed below would be addressed using problem-solving research?

Accepted Answer

Problem-solving research is conducted when a specific problem needs to be addressed. In this case, determining where to locate retail outlets is a specific problem that can be addressed through problem-solving research. The other options are more general research inquiries that may not necessarily require a problem-solving approach.

Question 17

According to the text, marketing research has become ________.

Accepted Answer

The text states that marketing research has become global, real time, and more integrative with marketing and product development, indicating that all of these options are correct.

Question 18

NBC utilized Satmetrix services to obtain feedback from viewers.Which of the following is true about their relationship?

Accepted Answer

All of the choices are true about the relationship between NBC and Satmetrix.

Question 19

________ is a type of problem identification research.

Accepted Answer

Market characteristics research is a type of problem identification research that helps in identifying market problems, consumer needs, and preferences. It involves collecting data on the current market scenario, consumer behavior, and trends to identify potential issues and opportunities for the business. Distribution research, pricing research, and promotion research are all types of problem-solving research that help in devising strategies to address the identified issues.

Question 20

Marketing Research, as defined by the author, is everything except ________.

Accepted Answer

The author defines marketing research as systematic, objective and useful for improving decision-making. Political biases would go against the objective nature of marketing research.

Quiz 1: Introduction to Marketing Research