Marketing research has often been described as having four stakeholders. These stakeholders have certain responsibilities to each other and to the research project. Which of the following is not one of the stakeholders?
A) the marketing researcher
B) the public
C) the respondent
D) the environment

Question

Quizplus · Accepted Answer

The environment is not typically considered a stakeholder in marketing research. The stakeholders usually include the marketing researcher, the client, the respondent, and sometimes the public.

Marketing Research Has Often Been Described as Having Four Stakeholders