Relationship/loyalty Marketing Is Most Applicable When

Relationship/loyalty marketing is most applicable when:
I. There is an ongoing and periodic desire for service by the customer
II. The service customer controls the selection of the service supplier
III. There are alternative supplier choices
IV. Customer loyalty is weak and switching is common and easy
V. Word of mouth is an especially potent form of communication about a product

A) I, II and III only
B) I, II, III, IV and V
C) I, II, III and IV only
D) II, IV and V only
E) None of the above