Which of the following is not an essential element of a successful frequency program?

Question

Quizplus · Accepted Answer

Advancement is not considered an essential element of a successful frequency program. Essential elements typically include sustainability (ensuring the program can be maintained over time), simplicity (making it easy for customers to understand and participate), and a vital database (to track customer participation and preferences). Advancement, while beneficial for growth and improvement, is not considered a core necessity for the basic success of such programs.

Which of the Following Is Not an Essential Element of a Successful