Discuss what relationship marketing is and what it is not.
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Q37: Which of the following is not an
Q38: When it comes to customer complaints, proactive
Q39: Relationship/loyalty marketing can include:
A) Seeking to create
Q40: Relationship/loyalty marketing is most applicable when:
I. There
Q41: The lifetime value of a customer is
Q43: According to internal marketing, to create customer
Q44: Delta Hotel's website details on employee empowerment
Q45: What does the author mean by saying
Q46: The evolution of customer loyalty began with
Q47: The success of the internal marketing concept
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