The customer is added in to the 13 Cs, which was absent in the original four Ps.

Name: The customer is added in to the 13 Cs, which was absent in the original four Ps.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The original 4 Ps of marketing (Product, Price, Place, Promotion) did not explicitly include the customer; the 13 Cs model was developed later to address this by incorporating aspects like Consumer, Cost, Convenience, and Communication, directly focusing on the customer.

The Customer Is Added in to the 13 Cs, Which