Which of the following best defines formal product?
A) It is the totality of all benefits received or experienced by the customer
B) It is what the customers think they are buying and can be defined as what the customer can easily articulate
C) It is what the customer is really buying and often consists of abstract and intangible attributes
D) All of the above define formal product
Correct Answer:
Verified
Q20: The customer is added in to the
Q21: Which of the following best defines the
Q22: The six elements of presentation mix are:
A)
Q23: Which is an example of the core
Q24: The bundle purchase concept does not include
Q26: Which of the following are the five
Q27: All of the channels available between the
Q28: PLC stands for what?
A) People learning curve
B)
Q29: Which of the following best defines the
Q30: Which of the following are the stages
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