Which of the following best defines the pricing mix?
A) The combination of prices used by the firm to represent the value of the offering
B) The combination of products and services, whether free or for sale, that are factually offered to satisfy the needs of the target market
C) All communications between the firm and the target market that increase the tangibility of the product or service
D) All channels available between the firm and the target market that increase the probability of getting the customer to the product
E) All of the elements used by the firm to increase the tangibility of the product or service mix in the perception of the target market at the right place and time
Correct Answer:
Verified
Q16: The formal product can be defined as
Q17: The development of a new product or
Q18: The decline stage of the product life
Q19: Customized products are based on the premise
Q20: The customer is added in to the
Q22: The six elements of presentation mix are:
A)
Q23: Which is an example of the core
Q24: The bundle purchase concept does not include
Q25: Which of the following best defines formal
Q26: Which of the following are the five
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