Good data collection for a marketing plan would include examining the internal environment, including "hard" data, resource strengths and weaknesses, and the strength of the management team.

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Good data collection for a marketing plan indeed involves analyzing the internal environment, which includes gathering "hard" data (quantifiable information), assessing resource strengths and weaknesses (to understand what the company can leverage and what it needs to improve), and evaluating the strength of the management team (to gauge leadership and strategic direction capabilities).

Good Data Collection for a Marketing Plan Would Include Examining