The marketing budget should be a fluid tool and flex with changes in the marketing plan.
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Q3: The PKF study detailed in the textbook
Q4: The mission and marketing position statement is
Q5: Making an accurate marketing forecast is one
Q6: Good data collection for a marketing plan
Q7: Monitoring the performance of the marketing plan
Q9: A successful marketing plan will be static
Q10: The marketing budget is a fluid tool,
Q11: A good test of a marketing plan
Q12: Another PKF study showed most hotels spend
Q13: A marketing plan is a "working document"
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