A marketing plan is a "working document" that a firm develops to guide specific action steps throughout the year.

Name: A marketing plan is a "working document" that a firm develops to guide specific action steps throughout the year.
Brand: Quizplus
Rating: 4.9 (55 reviews)

Question

Quizplus · Accepted Answer

A marketing plan is indeed considered a "working document" because it outlines strategies, tactics, and actions that a firm intends to implement over a specific period, often a year, and it may be adjusted as market conditions change or new opportunities arise.

A Marketing Plan Is a "Working Document" That a Firm