Marketing plans must ultimately stand the test of cost- effective results and proven revenues.
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Q13: A marketing plan is a "working document"
Q14: The business unit marketing plan is derived
Q15: It is sufficient to have a marketing
Q16: Benchmark measurements for marketing controls can change
Q17: In the overall marketing plan template, situation
Q19: A property needs analysis may include creation
Q20: If you are examining the competition and
Q21: Key elements of a successful marketing plan
Q22: In 2004 the average U.S. hotel spent
Q23: The competitive environment should be analyzed when
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