The business unit marketing plan is derived from:
A) Business unit mission statement
B) Corporate mission statement
C) Business unit strategy
D) Corporate strategy
E) All of the above
Correct Answer:
Verified
Q9: A successful marketing plan will be static
Q10: The marketing budget is a fluid tool,
Q11: A good test of a marketing plan
Q12: Another PKF study showed most hotels spend
Q13: A marketing plan is a "working document"
Q15: It is sufficient to have a marketing
Q16: Benchmark measurements for marketing controls can change
Q17: In the overall marketing plan template, situation
Q18: Marketing plans must ultimately stand the test
Q19: A property needs analysis may include creation
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