A good test of a marketing plan will ask "How will the customer be served?"
Correct Answer:
Verified
Q6: Good data collection for a marketing plan
Q7: Monitoring the performance of the marketing plan
Q8: The marketing budget should be a fluid
Q9: A successful marketing plan will be static
Q10: The marketing budget is a fluid tool,
Q12: Another PKF study showed most hotels spend
Q13: A marketing plan is a "working document"
Q14: The business unit marketing plan is derived
Q15: It is sufficient to have a marketing
Q16: Benchmark measurements for marketing controls can change
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