A marketing plan includes data collection, including external environment data which may include:

Question

Quizplus · Accepted Answer

A marketing plan's data collection encompasses a wide range of external environment data, including feasible competitors within a reasonable area (A), industry trends and the emergence of new industries (B), and state, regional, or national tourism promotions (C). Therefore, all of the options (A, B, and C) are included in the external environment data that a marketing plan may cover, making E (All of the above) the correct answer.

A Marketing Plan Includes Data Collection, Including External Environment Data