The example in the text of "The 64 Do's and Don'ts of Hotel Technology" represents:
A) Proprietary marketing research
B) Sample market trends that might be used in analysis
C) Current technology to avoid
D) Internal analysis
Correct Answer:
Verified
Q22: In 2004 the average U.S. hotel spent
Q23: The competitive environment should be analyzed when
Q24: A marketing plan includes data collection, including
Q25: The final and important step in development
Q26: When examining the internal environment, "hard" data
Q28: Besides collecting "hard data" such as occupation
Q29: If you want to know who your
Q30: The marketing budget and plan should be
Q31: The overall trend in the industry has
Q32: In creating a marketing plan, collection of
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