If you want to know who your competition is or just validate assumptions,
A) Ask your friends
B) Ask line managers
C) Ask the customer
D) Ask front line staff
Correct Answer:
Verified
Q24: A marketing plan includes data collection, including
Q25: The final and important step in development
Q26: When examining the internal environment, "hard" data
Q27: The example in the text of "The
Q28: Besides collecting "hard data" such as occupation
Q30: The marketing budget and plan should be
Q31: The overall trend in the industry has
Q32: In creating a marketing plan, collection of
Q33: According to the text the advent of
Q34: A marketing budget might include:
A) Payroll for
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