A good motto to remember when getting to know the customer is "the customer is always right."
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Verified
Q10: Goods are intangible and perishable.
Q11: One aspect of the marketing effort includes
Q12: SERVQUAL is used to demonstrate where gaps
Q13: The service environment is also known as
Q14: Heterogeneity of service refers to the variation
Q16: Many companies have tried to overcome the
Q17: There are six components of a service
Q18: One of the differences between goods versus
Q19: The issue of perishability is compounded by
Q20: Currently, the service sector generates over 3/4
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