SERVQUAL is used to demonstrate where gaps occur in service delivery.

Name: SERVQUAL is used to demonstrate where gaps occur in service delivery.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

SERVQUAL is a multi-dimensional research instrument, designed to capture consumer expectations and perceptions of a service along the dimensions of service quality. It is used to identify gaps between customer expectations and their perceptions of the service received, thus highlighting areas for improvement in service delivery.

SERVQUAL Is Used to Demonstrate Where Gaps Occur in Service