The four components of the hospitality product are separate and distinct with no interrelationships.
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Q4: The "moment of truth" as detailed in
Q5: Management is marketing in the hospitality industry,
Q6: Any gaps in the other four measures
Q7: Inadequate marketing research is a reason for
Q8: Market wide surveys are one way to
Q10: Goods are intangible and perishable.
Q11: One aspect of the marketing effort includes
Q12: SERVQUAL is used to demonstrate where gaps
Q13: The service environment is also known as
Q14: Heterogeneity of service refers to the variation
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