One aspect of the marketing effort includes anticipating customers' needs by putting yourself in the customers' shoes and thinking like a customer.
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Q6: Any gaps in the other four measures
Q7: Inadequate marketing research is a reason for
Q8: Market wide surveys are one way to
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Q10: Goods are intangible and perishable.
Q12: SERVQUAL is used to demonstrate where gaps
Q13: The service environment is also known as
Q14: Heterogeneity of service refers to the variation
Q15: A good motto to remember when getting
Q16: Many companies have tried to overcome the
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