The text example about SAS International Hotels entering into a marketing relationship with Swissotels is an example of:

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A strategic alliance is a formal agreement between two or more parties to pursue a set of agreed upon objectives while remaining independent organizations. The example of SAS International Hotels and Swissotels entering into a marketing relationship fits this definition, as it likely involves a long-term partnership to achieve mutual benefits.

The Text Example About SAS International Hotels Entering into a Marketing