Which Is Not an Example from the Textbook's PR Tactics

Which is not an example from the textbook's PR tactics list of "Opening a New Hotel? Ten Surefire Ways to Get the Publicity You Need to Put Heads in Beds"?

A) Hold an open house at your hotel and invite the community. Give away free services or have a local celebrity appear.
B) An apt public relations consultant should be able to work independently to establish a media target list
C) When possible, be unique with your hotel's design and amenities
D) Start early establishing your public relations strategy and selecting a qualified public relations professional