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Chapter 16 Emphasizes the Importance of Staff Inclusion When Merchandising

Question 32

Multiple Choice

Chapter 16 emphasizes the importance of staff inclusion when merchandising or implementing a promotion. This is important for all of the following reasons except:


A) A clear and consistent message is given to the customer
B) Inclusion lengthens the process and makes it less manageable
C) The customers are given correct information
D) It gives employees a sense of being "in the know"
E) An organization wants to deliver on its promise

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