Handling negative publicity takes all of the following except:
A) Immediate response
B) A plan with a provision for "crisis communication" policies
C) Quick communications
D) A PR specialist to create an incident specific plan
Correct Answer:
Verified
Q17: Promotions are usually best left to conventional
Q18: Merchandising has one distinct and overall purpose:
Q19: An example of a sales promotion is
Q20: A break-even analysis should be conducted early
Q21: The overall goal of merchandising is to:
A)
Q23: The first basic rule in merchandising is:
A)
Q24: After Hurricane Katrina, Marriott Rewards members were
Q25: An effective PR news release:
A) Is designed
Q26: Public relations guidelines, as suggested in the
Q27: Measuring the success of a public relations
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