Which of these is concerned about the customer's mental perception of the product or service?
A) Competitive positioning
B) Subjective positioning
C) Tangible positioning
D) Objective positioning
Correct Answer:
Verified
Q22: Which type of positioning is concerned with
Q23: What customer attributes are important when positioning?
A)
Q24: In what way does perceptual mapping help
Q25: According to Dr. Aaker, what are the
Q26: How many major types of positioning were
Q28: Which attribute is closely related to customer
Q29: Although location and amenities were important for
Q30: Tangible positioning is particularly important because the
Q31: According to Dr. Aaker, what is the
Q32: Which attribute is the "top of the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents