Which attribute is closely related to customer preferences or actual purchase decisions?
A) Salient attributes
B) Importance attributes
C) Determinant attributes
D) All of the above
Correct Answer:
Verified
Q23: What customer attributes are important when positioning?
A)
Q24: In what way does perceptual mapping help
Q25: According to Dr. Aaker, what are the
Q26: How many major types of positioning were
Q27: Which of these is concerned about the
Q29: Although location and amenities were important for
Q30: Tangible positioning is particularly important because the
Q31: According to Dr. Aaker, what is the
Q32: Which attribute is the "top of the
Q33: _are essential and necessary, but as soon
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