According to Dr. Aaker, what is the meaning of brand equity?
A) Different company brands are grouped in categories of value, quality, and recognition
B) A set of various brands that have the same quality as one firm, when compared and contrasted with other brands
C) A set of assets (and liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm and/or that firm's customers
D) All of the above
Correct Answer:
Verified
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