When it comes to competitive positioning, most hospitality companies today focus too closely on competition and not enough ________on competition.

Question

Quizplus · Accepted Answer

The correct answer is A) Immediate adjacent; emerging and global. This reflects the idea that many hospitality companies pay too much attention to their immediate, direct competitors (immediate adjacent) rather than also considering the broader, longer-term threats and opportunities presented by emerging and global competitors.

When It Comes to Competitive Positioning, Most Hospitality Companies Today