In Petty and Cacioppo's (1986) elaboration-likelihood model:
A) a peripheral route is used when elaboration is high and information processing is high.
B) a central route is used when elaboration is low and information processing is low.
C) a peripheral route is used when attention to the argument of a message is low.
D) a central route is used when the message is delivered in visual form.
Correct Answer:
Verified
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