A metropolitan newspaper prints an investigative piece on unsafe baby cribs.Overnight, the manufacturer mentioned in the article finds itself in a crisis.Which of the major PR tools should the manufacturer use in this situation?

Question

Quizplus · Accepted Answer

Calling a press conference is the best choice in this situation as it allows the manufacturer to address the concerns raised in the investigative piece and communicate their response directly to the media and the public. It also provides an opportunity for the manufacturer to demonstrate their commitment to product safety and explain any steps they may be taking to address the issue. Lobbying elected officials, issuing a company newsletter, or sponsoring an event may not be as effective in addressing the crisis and may not reach the same level of visibility and urgency as a press conference.

A Metropolitan Newspaper Prints an Investigative Piece on Unsafe Baby