Failure to get the consumer dialogue right in the personal selling part of the direct marketing process can be easily rectified by accelerating and stressing on the other direct marketing efforts of a business.

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Failure to get the consumer dialogue right in the personal selling part of the direct marketing process cannot be easily rectified by accelerating and stressing on the other direct marketing efforts. Personal selling is a crucial aspect of direct marketing and requires special attention and effort to get it right.

Failure to Get the Consumer Dialogue Right in the Personal