Which of the following should be a key goal of direct marketing in for-profit businesses and not-for-profit organizations?
A)To build a widespread mail-order operation
B)To create an image for the brand
C)To integrate the program with all other advertising efforts
D)To reach customers across the board rather than consumers in specific markets

Question

Quizplus · Accepted Answer

Direct marketing should be integrated with all other advertising efforts to ensure a cohesive strategy that maximizes reach and effectiveness, regardless of whether the organization is for-profit or not-for-profit.

Which of the Following Should Be a Key Goal of Direct